Jeff's Story

Jeff Golfman

Jeff Golfman, Founder and President of The RAW Office, is an eco-entrepreneur with a passion for innovation, protecting our planet and healthy living. (

Jeff began his career as an eco-entrepreneur 27 years ago when he started Winnipeg’s Blue Box curbside recycling program in 1990.

Jeff was the Co-Founder and Past President of Prairie Paper Inc. which is active in the research, development and sales of recycled agricultural straw fibres into tree-free paper. It’s 80% wheat straw based Step Forward Paper™ is available at Staples, Office Max and other distribution channels across Canada and the USA (

An active philanthropist, Mr. Golfman founded Green Kids Inc., an environmental education touring theatre charity for Children, which has inspired over one million students in over one thousand schools, since 1991. He has served as the volunteer president of Green Kids for the last 24 years. (

Jeff's blog, The Cool Vegetarian, is the winner of the Diet Spotlight award and provides free inspiration and lifestyle tools on how to live in a healthier more sustainable way (

Recognition for his contributions to creating a better world include: The 3M Environmental Innovation Award, The Federal Business Development Bank’s Entrepreneur of the Year; The Sustainable Development Award of Excellence; Western Living’s Westexpressed; The Globe Award, The Canadian Printing Award and the Envirokidz Giving Back Award. Mr. Golfman has also been featured in Fortune, Forbes, Time and hundreds of other media outlets. For a full list of our media coverage click here

Jeff graduated with an Honors degree from the Ivey School of Business, in London, Ontario.